Video Animation
Some things are difficult to explain in writing. A service with several moving parts, a product that has to be seen working, a process nobody can picture from a paragraph.
Animation solves that. Sixty seconds can do what a page of text cannot, and people will watch a short video when they will not read three hundred words.
What we produce
Explainer videos
The classic use, and still the most effective. Thirty to ninety seconds explaining what you do and why it matters. Usually placed on a homepage or landing page, where it gives visitors something to engage with in the first few seconds rather than something to skim.
Motion graphics
Animated logos, lower thirds, transitions and title sequences. The pieces that make video content look produced rather than assembled.
Social media animations
Short vertical animations for Instagram Reels, TikTok and YouTube Shorts. Built for sound-off viewing with captions, because most people watch on mute.
Product demonstrations
Showing how something works, particularly useful for software, apps and anything with a process that is hard to photograph.
Animated infographics
Data and statistics turned into something people will actually look at. Works well for reports, case studies and social posts.
Whiteboard and character animation
Where a friendlier or more narrative style suits the message better than clean motion graphics.
How we work
Script first, always
The script determines whether the video works. We write it, you approve it, and only then does anything get animated. Changing a script costs an hour; changing a finished animation costs days.
Storyboard next
You see the visual direction as rough frames before production begins. Approving a storyboard is far cheaper than discovering at the final render that you had a different picture in mind.
Voiceover and sound
Professional voiceover in the accent you want, plus licensed music and sound design. We handle the licensing, so you are not exposed to a copyright claim on a video you paid for.
Delivered in every format you need
Full resolution for your website, compressed versions for email, square and vertical crops for social, and subtitle files. One video, sized correctly everywhere.
What makes a video work
A few things we have learned, mostly from videos that did not work:
Shorter than you think. Most explainer videos should be under ninety seconds. Attention drops sharply after that, and the second half is usually where the essential information got buried.
Lead with the problem, not the company. Viewers care about their situation before they care about your history. Videos that open with a company timeline lose people in the first five seconds.
Assume no sound. Most views on social happen on mute. Captions are not optional, and the video should still make sense silently.
One message. A video trying to explain five services explains none of them. Make five short videos instead, or pick the one that matters most.
What you get
- Script writing, with revisions before production
- Storyboard for approval
- Full animation and production
- Professional voiceover
- Licensed music and sound design
- Subtitle file and burnt-in caption version
- Exports for web, social and email
- Source project files on request
Pricing
Quoted per project based on length, style and complexity. Character animation costs considerably more than clean motion graphics, and we will tell you when the simpler option would serve you just as well.
For businesses needing regular short-form content, a monthly package works out cheaper per video than commissioning individually.
Why Marktechsol
We build websites and run campaigns, so we know where a video is going to sit and what it needs to do when it gets there. A beautiful ninety-megabyte video that destroys your page speed is not a good result, however impressive it looked in the review.
We compress properly, host sensibly, and make sure the video helps the page rather than slowing it down.
Get a quote
Tell us what you want to explain and where the video will be used. We will come back within one working day with a price, a suggested length and an honest view of whether animation is the right format.
