Email Marketing
Email is the only marketing channel you actually own. Social platforms change their algorithms, ad costs rise, and search rankings move. Your email list stays yours.
It is also the channel most small businesses neglect, usually because the last time they tried it they sent three newsletters, got no response, and quietly gave up.
What we do
Campaign setup and management
Newsletters, promotions and announcements — written, designed, tested across email clients, and sent. Emails that render properly on a phone, because that is where most of them will be opened.
Automated sequences
The emails that run without you touching them:
- Welcome sequences for new subscribers
- Abandoned cart recovery for e-commerce
- Follow-ups after an enquiry or quote
- Re-engagement campaigns for subscribers who have gone quiet
- Post-purchase sequences that encourage repeat orders
Automation is where email earns its keep. A welcome sequence written once will keep working for years.
List building
Sign-up forms that people actually complete, lead magnets worth exchanging an email address for, and segmentation so you are not sending the same message to everyone regardless of what they came for.
List cleaning
Removing bounced, invalid and long-inactive addresses. Sending to a stale list damages your deliverability, which means even the people who do want to hear from you stop seeing your emails. Most neglected lists need this before anything else.
Deliverability
SPF, DKIM and DMARC records configured properly so your emails reach inboxes rather than spam folders. This is technical, unglamorous, and the reason a lot of campaigns quietly fail.
Reporting
Open rates, click rates, unsubscribes and — where it can be tracked — revenue. Delivered monthly in plain English with a recommendation for what to change next.
UK compliance
Email marketing in the UK is governed by PECR as well as UK GDPR, and the rules are stricter than many businesses realise.
We make sure your setup covers:
- Proper consent, recorded and evidenced
- A working unsubscribe link in every email, honoured immediately
- Your registered company name and address in the footer, as required
- Segmented consent, so someone who signed up for order updates is not sent promotions
- Sensible retention, so you are not holding addresses indefinitely
The Information Commissioner's Office has issued significant fines for unsolicited marketing email. Getting this right is not optional and it is not difficult.
Platforms we work with
Mailchimp, Brevo, MailerLite, Klaviyo and ConvertKit, among others. If you already use something, we will work with it. If you are starting out, we will recommend based on your list size and what you need it to do — and there is usually a free tier that covers a small business perfectly well.
How we work
We look at your list first
Size, source, engagement and how it was collected. A list of five hundred engaged subscribers is worth more than five thousand who have forgotten who you are.
We start with automation
Sequences deliver returns without ongoing effort. We build those before turning to regular campaigns.
We test rather than guess
Subject lines, send times and formats vary by audience. We test on segments and use the results, rather than repeating what worked for someone else's business.
What you get
- Platform setup or migration
- Template design matched to your brand
- Automated sequence writing and setup
- Sign-up forms and landing pages
- Deliverability configuration (SPF, DKIM, DMARC)
- Compliance review against UK requirements
- Monthly campaign management and reporting
Pricing
Setup and automation build is quoted as a one-off project. Ongoing campaign management is a monthly retainer based on send frequency and list size.
Plenty of clients take the setup, learn the platform, and run campaigns themselves afterwards. We are happy to hand over rather than keep you dependent.
Why Marktechsol
We run our own content and affiliate sites, where email is one of the few channels not at the mercy of a platform's algorithm. We have built lists from nothing and made every mistake available — sending too often, sending too rarely, and once losing a list to poor deliverability that took months to repair.
Get a quote
Tell us what you sell and whether you have a list already. We will come back within one working day with an honest view of what email could do for you and what it would take.
