Lead Generation Services
Traffic is not the problem for most businesses. Converting it is.
A site can receive several thousand visits a month and produce almost no enquiries — usually because nothing on the page tells a visitor what to do next, or because the contact form quietly stopped delivering eight months ago and nobody noticed.
We fix the gap between people arriving and people getting in touch.
What we do
Landing pages that convert
Pages built for one purpose with one action. No navigation to wander off through, no competing links, and a form that asks for the minimum you need rather than everything you might one day want.
Form optimization
Shorter forms, clearer labels, and confirmation that actually confirms. We test that submissions arrive — in the inbox, not the spam folder — because broken forms are far more common than anyone expects.
Lead magnets
Guides, checklists, templates and calculators worth exchanging contact details for. A discount code is not a lead magnet if everyone gets the same code anyway.
Paid campaigns
Google Ads and Meta campaigns aimed at people close to buying rather than casually browsing. Search intent matters more than volume — twenty visitors looking for a quote beat two thousand reading a blog post.
Retargeting
Reaching people who visited, showed interest, and left without acting. Usually the cheapest leads available, and usually the ones nobody has set up.
Follow-up automation
Email sequences that run after an enquiry comes in, so a lead is not sitting untouched while you are busy with something else. Most enquiries go cold because nobody responded quickly enough, not because the prospect was not interested.
Tracking and attribution
Every lead traced back to its source, so you know which channel produced it and what it cost. Without this, you are guessing where to spend your budget.
How we work
We audit the funnel first
Where traffic comes from, what pages it lands on, where people drop out, and what happens after someone submits a form. The bottleneck is often not where the client expects — sometimes the ads are fine and the landing page is the problem, sometimes it is the other way round.
We fix leaks before adding traffic
There is no sense spending more on ads to send people to a page that converts at half a percent. Fix the page, then scale the spend.
We test, then commit
Small budgets and multiple variations first. Once something works, we put money behind it. Launching one expensive campaign and hoping is how budgets disappear.
We measure cost per lead, not clicks
Impressions and click-through rates are diagnostic numbers. What matters is what a qualified enquiry costs you and whether that is sustainable against what a customer is worth.
GDPR and lead data
Collecting contact details in the UK means handling personal data, and the rules apply from the moment the form is submitted.
We set up:
- Clear consent wording on forms, separate from your terms
- A privacy notice explaining what happens to the data
- Consent-compliant tracking that works with your cookie banner
- Sensible retention, so you are not holding enquiry data indefinitely
- Marketing consent kept separate from enquiry handling, as PECR requires
Lead generation that ignores this creates a liability that outlasts the campaign.
What you get
- Full funnel audit before any work begins
- Landing page design and build
- Form setup, testing and delivery verification
- Campaign setup and management, where paid is part of the plan
- Follow-up email automation
- Lead source tracking and attribution
- Monthly reporting: leads, sources and cost per lead
Pricing
Setup work — landing pages, forms, tracking and automation — is quoted per project.
Ongoing campaign management is a monthly retainer. Ad spend is billed separately and paid directly to the platform, so your budget goes to the ads rather than through us.
We are honest about fit. If your product has a long sales cycle and a small market, paid lead generation may not be the right spend, and we would rather say so early.
Why Marktechsol
We run our own content and affiliate sites, where conversion is not an abstract metric — it is the entire business model. We test landing pages, forms and calls to action constantly with our own money, and most of what we know about conversion came from things that did not work.
Get a quote
Tell us what you sell, roughly what a customer is worth to you, and what you are doing now. We will come back within one working day with an honest view of what is achievable.
